Temptation and Apple TV Release Schedules
On the subject of Silo Season 2 finale and Severance Season 2 release schedule...
Was thinking more about the release schedules of the two shows and thought it was neat at first they were doing releases at the same time to keep people hooked on the platform (continuity), but realized the release schedule was more clever than that.
From a UX perspective, it is extremely clever more so than just releasing them both at the same time so there is no loss of content. By releasing one tv show at the same time as the next they avoid the "haven't watched the first episode, so will wait until the entirety is out," problem of streaming services. There is a move by consumers to turn the service on and off, usually waiting with the entire season release. However, this is especially clever since when users login to view Silo Season 2 finale, they cannot help but check out Season 2, E1 of Severance - from there my guess it is extremely unlikely they're going to cancel and wait once they've gotten the first bite.
Learning - always give the customer a taste.